On starting this blog it was important to the author to start a discussion of the work, not only through experimentation of techniques used by the illustrators but also what is street style to the fashion industry and would Gruau and Barbier see it as important if they were working in the industry today. The author decided to ask prolific style hunter Eve Brannon some questions to try and pin point the place of street style within the industry.
Eve Brannon: Fashion Stylist, Editor and Writer
Website: http://www.evebrannonfashionstyling.com
Facebook: https://www.facebook.com/EveBrannonFashionStyling
Bio:
Eve is a leading fashion stylist based in Northern Ireland. After studying Textile Art at the University of Ulster, she went on to pursue a career in fashion within the areas of merchandising, retail and design before discovering her passion for styling. Her varied body of styling work includes advertising campaigns, editorial and commercial photo shoots and catwalk shows. Eve also works for various publications, as an editor, feature writer and columnist. Her broad portfolio reflects her ability to meet the needs of a wide variety of clients through creative vision, organisation and versatility.
Eve, thanks for taking time out of your schedule to answer a few questions on the role of street style in contemporary Fashion.
Q. I really wanted to start with asking how you see Street style within Fashion, your view on its Importance and how you think it influences style as perceived in the media.
Eve: ‘Street Style’ has become a household term, which really identifies its significance and pertinence within the fashion industry today. We see more Street Style imagery within look books, magazines, websites and blogs than ever before. For the first time unique and personal styling has taken on an importance and true relevance – no longer do fashion-lovers solely look to high-end designers and the stylists from glossy publications, they take inspiration and knowledge from the abundance of ‘everyday’ styling from everyday people.
Q. Do you ever have clients directing you to street style images for a starting point when you’re advising on looks or on shoots?
Eve: I haven’t had this as a styling direction or instruction as yet, but I don’t think it will be far off in terms of the future of photographic fashion styling. Street Style, especially blogger’s personal fashion and coordination of ‘their look’ is huge and undoubtedly has to be impactful on the industry as a creative tool going forward.
Q. In a commercial fashion sense, have you had any campaigns where the client is specifically trying to create a street style photograph look? As in they are opting for a more viral visual and overall less professionally styled approach when considering their corporate advertising?
Eve: I get this impression most definitely. Again, it has never been formally vocalised to me in such terminology, but a more organic, personal style is being achieved more and more. Less contrived, not as ‘over-styled’, more natural and less artificial in terms of the image’s overtly commercial message (although a commercial message is still very much conveyed in this new aesthetic). The change is subtle and growing, but most certainly present.
Q. You are use to writing and publishing online alongside styling, so how do you manage things like layout? Do you have a particular formula that you use depending on brands?
Eve: Every publication, fashion feature, spread or article is different. Generally I am lead by text or imagery and build around the bones and structure of this element. I am very fortunate in that my clients offer me a great deal of freedom and trust to create my print and online pages the way I envisage them.
Q. Do you think that there are copyright issues surrounding blogging within the fashion industry?
Eve: Very much so, the main element that devalues blogging and the freedom behind fashion writing is the ease of plagiarism and how widespread its use now is. Unless you are formally and contractually writing for a publication or blog, there is no regulation or formality to check the authenticity of your work.
Q. Do you ever not want to share work because you worry about it being copied?
Eve: No, to be honest this has never really occurred to me (otherwise I wouldn’t work!). Ultimately nothing is an ‘original idea’ these days: whether that be within art, design, writing themes or concepts. My main experience of this is within creative styling – where up-and-coming stylists look to your work for inspiration perhaps and ultimately the result is more of a replication than an original thought. But I think this is fairly commonplace at the beginning of a styling career and I don’t focus on it too much.
Q. Social media is embedded in the career that you have; do you have any advice on how to successfully walk the line between the informal aspects of social media platforms such as Facebook or Pinterest and the need to be professional?
Eve: Social media is an incredibly useful tool commercially and very much a must in this industry I feel. In my experience, the stats speak for themselves: I have had more work requests and enquiries through my facebook page and twitter account than I receive via my website or email. I find the professional and personal lines quite straight-forward to manage – I have a professional ‘work’ page that is public and people are free to follow and ‘like’ as they please. The same goes for my twitter account: both are work-related only. I then have a personal facebook account profile that I endeavour to maintain as private and a separate entity. Keeping the two separate is key: I do my best not to let the lines blur.
Q. In your magazine work, do you ever find illustration a way that creates something unique, that perhaps a photograph just couldn’t do?
Eve: Illustration is a medium, which is very rarely utilised within the magazines I contribute to – or in the magazine industry in general in this country. I think a re-education is required by readers to fully appreciate the skill of illustration over a photographic image. Bringing this topic to my attention – it is something I would love to incorporate more of, as fashion illustration is a true skill. Many people pick up a camera (or a camera phone) and can declare themselves a photographer but illustration is a real art form, taking notable talent, time and attention to detail.
Q. Finally, if you are looking at an online source of work, e.g. a blog, what do you think most determines its success?
Eve: Several factors: firstly it’s immediate aesthetic appearance – to command my attention, and an intriguing title / profile image or ‘blurb’ to engage my interest. These days, I tend to appreciate more imagery in balance to less text, as I follow several online blogs – it’s a time factor. Once it has my attention, its ‘success’ in my opinion comes down to its originality, current approach (contemporary in style regardless of subject), tone and use of language. The full package!